Case Study: Smarter Multi-Day Farm Pick Up Optimization

Real-World Impact: Optimizing Farm Pickups Beyond Routing

In this case study, we showcase how Project Atlas goes beyond traditional route optimization. By intelligently allocating farm visits across a 2-day, 4-shift schedule, our platform delivers smarter pickups, increased efficiency, and better alignment with factory demand. The result? More value from every mile — and a scheduling strategy that adapts to real operational constraints.

The Challenge

Managing farm pickups isn’t just about the shortest route — it’s about coordinating logistics with real-world complexity. A leading dairy transport company found that their existing tools could only optimize one shift at a time, limiting efficiency and placing a heavy burden on planners. Without multi-day visibility, manual scheduling led to underused capacity, uneven volumes, and rising transport costs.

Our Approach

Instead of optimizing routes in isolation, Project Atlas looked at the full scheduling window.

Our platform intelligently distributes farm visits across a 2-day, 4-shift planning horizon, balancing load volumes, shift availability, and factory receiving capacity — all at once. It’s a layered approach that looks beyond routing, combining scheduling and optimization into one powerful system.

What we optimized:

  • Shift allocation: Automatically assigned farms to the most efficient pickup shift.
  • Volume balancing: Distributes volume across destinations based on supplier requirements, ensuring consistent flow and preventing overloads, shortage, or bottlenecks.
  • Operational constraints: Includes vehicle capacity, farm access, pickup windows, road access and shift limits.
  • Efficiency: Minimized empty kilometers and improves asset utilization by filling tanker to optimal capacity.

This wasn't just route optimization. It's multi-day shift optimization, built to reflect how your operations really work.

The Results

By expanding the planning horizon to two days across four shifts, the system intelligently allocated farm visits beyond what traditional tools allowed. This shift-level optimization led to more efficient runs, better route consolidation, and reduced travel redundancy. Manual scheduling efforts dropped significantly, easing planner workload and enabling more strategic focus. The result was a smarter schedule that adapts to real-world conditions and navigates operational complexity with ease.

Why It Matters

Farm pickups are more than just point-to-point logistics—they're dynamic systems that must balance supply, schedules, and real-world complexity. Project Atlas turns this complexity into opportunity, enabling logistics teams to operate smarter, scale faster, and maximize every shift.

Discover how Project Atlas can transform your business

Contact Us